ARTICLES

Be Like Rush.


How I learnt to stop scamming
and love advertising.



http://www.afaqs.com/news/story/37432_Guest-Article-Kiran-Koshy-How-I-learnt-to-stop-scamming-and-love-advertising
http://www.afaqs.com/news/story/39535_Guest-Article-Kiran-Koshy-Be-Like-Rush

THOUSAND DOLLAR SHAVE SOCIETY | HYUNDAI | BRIDGESTONE | FIAT | METRO PCS | ATOMIC CANDY

CHARTER CABLE | CHICK-FIL-A | ORGANIC DOGGIE TREATS | VANITY FAIR | SUMMERS EVE | CIRRO ENERGY

FINISH LINE | PRINT | DIRECTOR REEL | STUDENTS | ABOUT | CONTACT

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ART DIRECTOR / CREATIVE DIRECTOR / DIRECTOR

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3469 Canehill Ave. Long Beach CA 90808 | kirankoshy@mac.com  |  972.352.3820

I was born and raised in India. After degrees
in Economics and Public Administration,
I abandoned my plans of becoming a tenured bureaucrat for a career in advertising, as an
art director. This happened after meeting
a Creative Director at Ogilvy – a meeting set
up by my Mom, who thought I’d be good at Advertising. My Dad, a bureaucrat himself,
is still kinda pissed about this.


After working for a spell in the Indian ad industry, I made my way West, to Texas, to investigate a formal education in Art Direction. A prolonged stint at The Richards Group in Dallas followed.


Bitten by the Director bug and the desire to
work on more car stuff, I moved West once again. To Innocean Worldwide in Huntington Beach, California, where I scratch my directorial itch when I’m not working on Hyundai.

I run the Thousand Dollar Shave Society, Atomic Candy, and Organic Doggie Treat accounts for the agency. I manage multiple teams across disciplines–traditional, digital, and social–to produce ideas and campaigns that have won noteworthy acclaim. Our ‘Baby On Purpose’ campaign for the Shave Society was 1 of 5 Integrated Campaigns selected for the Communication Arts Advertising Annual in 2015. Our outdoor campaigns for Atomic Candy have been selected by Lürzers Archive 4 consecutive times. Our Halloween online video just won a Bronze Epica.


On Hyundai, I’ve solved complex strategic conundrums to successfully launch multiple new car models–the Tucson, the Elantra, and the Ioniq–creating platforms for other disciplines to adopt and leap from in the process.


I taught the ad program at Texas A&M University - Commerce as an adjunct from 2006-2014, revitalizing it and making it one of the most successful programs in the country. It was immensely satisfying. I find great joy in mentoring young talent and seeing them succeed.


I used to be a freelance cartoonist, and once had a short-lived strip in a very conservative business daily. The strip died after I used the term ‘navel lint’, which was deemed unsavory. Sigh.


While in college, I ran a concert promotion company.


I’ve been collecting vinyl since the 80’s, and listen exclusively to analog at home. My current set up includes a Rega RP6 turntable, a Pro-ject tube preamp, a Mcintosh MA 6500 amp and Focal Chorus 816 speakers. A very pleasing rig.


I also collect vintage Fillmore-era concert posters, especially Gunther Kieser’s work.


I have zero musical talent, and compensate with enthusiasm.


Table Tennis is my sport of choice, and I was Captain of my college team. I’m a 2000-level player who cuts and glues his own rubber. And I call it a “Bat”, not a “Paddle”. I’d spank you with either.


My wife has a PhD in Sociology and is an Adjunct Professor at Cal State Long Beach teaching Women’s Studies. We have two kids, a boy and a girl, who tend to love all my work. My wife, however, is usually on the fence with most of it.


We live in Long Beach, California. We love it here.

EDUCATION

M.S. Art Direction

Texas A&M University - Commerce

Graphics Summer School

Central Saint Martin, London

M.A. Public Administration

B.A. Economics

Madras Christian College, India

WORK EXPERIENCE

Innocean, Huntington Beach CA

Sep. 2014 - Present

The Richards Group, Dallas

Feb. 2004 - Aug. 2014

Saatchi & Saatchi, New York

Summer 2013


Ogilvy & Mather, Madras/Bangalore

Lowe Lintas, Bangalore

Saatchi & Saatchi, Bangalore

India, before 2002

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