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THOUSAND DOLLAR SHAVE SOCIETY | HYUNDAI | BRIDGESTONE | FIAT | METRO PCS | ATOMIC CANDY

CHARTER CABLE | CHICK-FIL-A | ORGANIC DOGGIE TREATS | VANITY FAIR | SUMMERS EVE | CIRRO ENERGY

FINISH LINE | PRINT | DIRECTOR REEL | STUDENTS | ABOUT | CONTACT

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ART DIRECTOR / CREATIVE DIRECTOR / DIRECTOR

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Metro PCS / Tech ‘N Talk Campaign

How do you compete against brands that have billion dollar ad budgets in the mobile phone category, when you have about $75 million? You pick a campaign that’s bold, kinda crazy, and certain to stand out. Our campaign featuring Ranjit & Chad, two Indian tech guys (based loosely on my friends and family)
ran for 2 years, with over 30 commercials produced. It was their most successful campaign, ever.

Role: Creative Director / Art Director  Director: Jim Hosking

“The Shaming” was a regional buy on Super Bowl 44, running in all MetroPCS markets—around 80% of the country. It turned a few heads, and we got a respectable amount of complaints from the PC brigade.

RATED

SPIKE TV

TOP 10 FUNNIEST

SUPER BOWL 44 ADS

Watch the whole campaign, with 30+ spots produced over a 2-year period

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