THOUSAND DOLLAR SHAVE SOCIETY | HYUNDAI | BRIDGESTONE | FIAT | METRO PCS | ATOMIC CANDY

CHARTER CABLE | CHICK-FIL-A | ORGANIC DOGGIE TREATS | VANITY FAIR | SUMMERS EVE | CIRRO ENERGY

FINISH LINE | PRINT | DIRECTOR REEL | STUDENTS | ABOUT | CONTACT

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ART DIRECTOR / CREATIVE DIRECTOR / DIRECTOR

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SUMMERS EVE - THAT’S VAGINAL!

Summers Eve makes a range of feminine hygiene products. We realized that social attitudes had to change before we could talk openly about the need for our products. It was also pointed out that the word ‘Vagina’ could not be used on broadcast television, but the word ‘penis’ could. We decided to address this double-standard head on with a viral video. We blew our budget on the cat puppet who was to serve as ambassador for the word ‘Vagina’. We shot the video in the agency jet. The writer doubled up as the butler and VO.

Role: Art Director  Director: Jeremy Bartel

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