Chick-Fil-A / The 2015 Cow Calendar

    The Chick-Fil-A cow campaign has been urging America to ‘Eat More Chikin’ for over 15 years.
The 2015 edition of the beloved Chick-Fil-A Cow Calendar was more than just the largest selling calendar in the U.S. It was an integrated social campaign, a virtual talent show for  the featured cows. The winning cow was picked via a simple system of ‘Likes’ on Facebook for each cow’s audition video/performance. Muddy Puddles, the harmonica-playing cow, was voted the winner.

    The final tally was 78,000 votes and 31.5 million impressions online, with over 1.35 million calendars printed and sold.

Role: Creative Director / Art Director / Director

Photographer: Andy Mahr

Calendar Pages & Social Posts

Social Videos

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Kiran Koshy

Creative Director

Art

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