Finish Line is a sneaker retailer, and in the sneaker world it’s all about who has the freshest kicks. We let sneaker-heads know that Finish Line had the freshest sneakers with our ‘Shoes So Fresh’ campaign. Our signature campaign video, “Fresh Battle,” featured cameos by the rapper - 2Chainz, and Kick Genius - influential sneaker bloggers. We wormed our way into pop culture, and won the hearts and soles (pun intended) of the sneaker wearing public.

Role: Art Director / Assoc. Creative Director  Director: Mike Mcguire

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Finish Line

ADDY Awards

Nationals

GOLD

Film: Copywriting

WINNER

Video Content

Comedy Video

Graphis

GOLD

FILM

Ad Annual 2017

Campaign Case Study

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Kiran Koshy

Creative Director

Art

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