Hyundai Brand - Super Bowl 50

Hyundai’s new brand philosophy of “Better Drives Us” was revealed in this anthemic
60-second spot, just before kick-off for Super Bowl 50. An estimated 111-million people watched it live. It aired just once.

Role: Art Director / Creative Director  Director: Fredrik Bond  VFX: The Mill Music: Jeff Lynne

2018 Hyundai IoniQ Hybrid

Launch anthem for the 2018 Hyundai IoniQ Hybrid, the flagship version of the new IoniQ line of fuel-efficient cars designed for people who’ve been on the fence about alt-fuel cars. The spot delivered Hyundai’s core belief behind the IoniQ – America didn’t need another hybrid. It needed a better one.

Role: Art Director / Creative Director  Director: Aaron Stoller

I’ve spent the last 3 years working on Hyundai. Call me a masochist, but I enjoy the unique challenge of launching new cars. It’s a long, tedious process, but uniquely rewarding as you see sales results within a month, and you know if your idea actually moved sheet metal. Here are my 2 favorite pieces.



Kiran Koshy

Creative Director