Metro PCS / Tech ‘N Talk Campaign

How do you compete against brands that have billion dollar ad budgets in the mobile phone category, when you have about $75 million? You pick a campaign that’s bold, provocative, controversial, funny, and certain
to stand out. Our campaign featuring Ranjit & Chad, two Indian tech guys (based loosely on my friends and family) ran for 2 years, with over 30 commercials produced. It got the attention of our target demographic - urban youth. The company’s stock price doubled, leading to T-Mobile (the nearest competitor) buying them for $1.5 Billion. Roger Linquist, the founder and the bravest client I’ve ever met, bought a Bugatti Veyron after the sale. I’ve heard he named it “Ranjit.” It remains their most successful campaign to date.

Role: Creative Director / Art Director  Director: Jim Hosking

“The Shaming” was a regional buy on Super Bowl 44,
running in all MetroPCS markets—around 80% of the country. It turned a few heads, and got a respectable
amount of complaints.

RATED

SPIKE TV

TOP 10 FUNNIEST

SUPER BOWL 44 ADS

e

Kiran Koshy

Creative Director

Art

e
e